Chandigarh University has ventured into Open & Distance Learning with the goal of delivering inexpensive Distance Education. Chandigarh University focuses on student-centric quality and online education for aspirants to cater to and fill the demands of learners who are unable to complete their education for a variety of reasons. Chandigarh University (Punjab) is dedicated to achieving excellence in Distance & Online Learning by utilizing cutting-edge technologies. This article will focus on Chandigarh University distance MBA in Marketing.
The programme is meant to give students a thorough understanding of marketing management. Principles of marketing, consumer behaviour, marketing research, brand management, advertising and promotion management, sales and distribution management, digital marketing, international marketing, retail management, and services marketing are among the topics covered.
One of the program’s primary features is its emphasis on practical skills. Students will be able to apply their knowledge through case studies, projects, and internships. This practical experience will assist students in developing the abilities required to succeed in the field of marketing management. Another advantage of the programme is its adaptability. Working people who wish to develop their careers while continuing to work will benefit from the Distance MBA in Marketing programme. Because the programme is totally online, students can do their schoolwork from anywhere in the world at any time that is convenient for them.
Eligibility –
With a few variances in terms of the minimum percentage necessary, relaxations, and accommodations, almost all universities have identical qualifying conditions for MBA finance admission:
Applicants must have a bachelor’s degree from a recognized university/college in any field with a minimum of 50% grades or an equivalent CGPA.
A total score of more than 80% may be required by top MBA finance schools.
Learners from SC/ST/PWD backgrounds are eligible for a 5% discount.
Candidates in their final year are also eligible to apply if they present a letter of no objection from their college.
Some schools (such as top IIMs, Harvard, and LBS) need at least 1-2 years of additional work experience in finance, banking, or accounting.
Curriculum –
First Semester:
- Management Principles and Practices
- Organizational Behavior
- Managerial Economics
- Financial Accounting and Analysis
- Marketing Management
- Business Communication
Second Semester:
- Principles of Marketing
- Consumer Behavior
- Marketing Research
- Brand Management
- Advertising and Promotion Management
- Sales and Distribution Management
Third Semester:
- Digital Marketing
- International Marketing
- Retail Management
- Services Marketing
- Elective 1
- Elective 2
Fourth Semester:
Capstone Project
Electives include courses in entrepreneurship, finance, human resource management, and operations management. The capstone project is a hands-on application of the knowledge obtained during the programme that allows students to work on real-world marketing difficulties.
Career Scope –
The Chandigarh University Distance MBA in Marketing programme trains graduates for a variety of professional prospects in marketing management. Graduates can pursue the following professional paths:
Marketing Manager: In charge of managing the marketing department and developing and implementing marketing strategies to promote products and services.
Brand Managers: Are in charge of managing the organization’s brand portfolio, which includes designing and implementing brand strategies and ensuring consistency across all marketing platforms.
Advertising and Promotion Manager: Creates and executes advertising and promotional campaigns to raise brand awareness and drive sales.
Sales Manager: Oversees the sales staff and develops sales tactics to meet revenue goals.
Digital Marketing Manager: Develops and implements digital marketing tactics such as social media, email marketing, and search engine optimization.
