The Communication Design program is designed to develop an understanding of all areas of communication, be it print or interactive displays, creating animation to enhance a message to producing videos or films. We have a problem-solving approach to communication, enabling students to learn how best to communicate clearly and effectively with the media of their choice. At the core of this stream lies the ability to find interesting ways to tell stories. Communication Design is a professional program for students who want to explore the new skills in communication and the creative potential in the interchange between words and images in both traditional and new age media. The goal is to prepare students for professional employment as communication planners and designers.
Graphic Design This is a process of creating print/visual solutions, using image and text to create design that is comprehensible, differentiated, relevant, meaningful as well as appropriate for the intended purpose. Students explore basic principles in the fields of typography, photography, image making, and design skills that are used to create brand identity, type design, print and publication design, way finding, through a variety of structured exercises that build their design potential through a rigorous training process.
Animation Film Design We aim to create students who are able to take a story from script to screen, keeping in mind the freedom and creativity the medium of animation allows. Students are provided with an opportunity and the guidance to experiment in various mediums from stop motion to 3D to traditional animation
Video Film Design Video Film Design course focuses on grooming a designer who is well versed in all aspects related to working on fiction as well as non-fiction film making. Students work in different capacities at advertising agencies and film and corporate production houses .
User Experience Design This program derives its strength from multiple domains like technology, social sciences, business, cognitive ergonomics and psychology. The course attempts to meaningfully use technology to create friendly interfaces for a future way of living in a knowledge driven world. The program provides domain knowledge with courses like usability testing, information architecture, application design and interface and interaction design.