Overview

In the ever-growing world of fashion, the Fashion Communication (FC) design programme at NIFT happens to be the single most cutting-edge, exciting, and increasingly essential pathway to open up in the fashion and lifestyle industry. The significance of brand identity has come to be seen on par with what the brand sells i.e., the product. Numerous prêt and luxury brands keep appearing in the Indian retail scenario, and it has become essential for each one of them to develop a unique brand identity for maximum impact and visibility. Fashion Communication has made it feasible for these brands to communicate their products, identity, and strategy, by providing a platform for these very brands.

The Fashion Communication programmeprimarily focuses on four major domains i.e., Graphic Design, Space Design, Fashion Media and Fashion Thinking, and the related genres of these major areas, using hand and digital skills through knowledge, application and practice based approach.

The restructured curriculum is designed to instill a robust communication design base with an increased industry interface by way of visits, industry-linked projects and lectures by industry experts. Further more, besides the existing industry exposure, internship and graduation project, the new curriculum includes a mandatory industry connect from semester-III onwards in form field visits, classroom projects and special lectures by industry professional/experts.The continuousevaluation would be based on student’s regularity, engagement with the industry by way of participation in classroom projects, participation in fashion weeks or other industry events, or through faculty assistance in an ongoing consultancy project.

A Bachelor of Design (B.Des.) in Fashion Communication is an undergraduate degree program that focuses on developing students’ skills and knowledge in the field of fashion communication. The program aims to nurture creative and effective communicators who can effectively convey fashion and lifestyle-related information to diverse audiences.

The curriculum of the B.Des. program in Fashion Communication covers a wide range of subjects related to communication, fashion journalism, visual communication, styling, public relations, marketing, trend analysis, and digital media. Students learn about the principles of communication, fashion writing, fashion photography, graphic design, and the use of various media platforms in the fashion industry.

The program emphasizes both theoretical knowledge and practical skills. Students engage in workshops, design studios, and hands-on projects where they learn to create compelling fashion narratives, develop visual campaigns, curate fashion content, and utilize different media tools and techniques.

Additionally, the program often incorporates industry exposure and internships, providing students with opportunities to work with professionals and gain real-world experience in fashion communication settings. Students also have access to specialized software and equipment used in the industry, allowing them to explore digital communication and marketing strategies.

Upon graduation, B.Des. graduates in Fashion Communication can pursue diverse career paths. They may work as fashion journalists, fashion stylists, fashion photographers, social media managers, public relations specialists, or pursue entrepreneurial ventures in the fashion communication field. The B.Des. degree equips graduates with the necessary skills and creativity to excel in the dynamic and ever-evolving field of fashion communication.

Syllabus
Eligibility

Any Public School/Board/University Examination in India or in foreign countries recognized by the Association of Indian Universities as equivalent to 10+2 system.

Placements
Adidas Arvind Mills
fab india BlackBerry Clothing
Abhishek Industries Landmark
Levis Strauss India Lifestyle
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Course Info

Fees: – 12,34,000/-
Duration: 4 Year
Study Mode: Regular
Approved By: NIFT,Gandhinagar

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