B.Des. in Fashion Communication

Diversified career options for Fashion Communication

In the ever-growing world of fashion, the Fashion Communication (FC) design programme at NIFT happens to be the single most cutting-edge, exciting, and increasingly essential pathway to open up in the fashion and lifestyle industry. The significance of brand identity has come to be seen on par with what the brand sells i.e., the product. Numerous prêt and luxury brands keep appearing in the Indian retail scenario, and it has become essential for each one of them to develop a unique brand identity for maximum impact and visibility. Fashion Communication has made it feasible for these brands to communicate their products, identity, and strategy, by providing a platform for these very brands.

The Fashion Communication programme primarily focuses on four major domains i.e., Graphic Design, Space Design, Fashion Media and Fashion Thinking, and the related genres of these major areas, using hand and digital skills through knowledge, application and practice-based approach.

The restructured curriculum is designed to instil a robust communication design base with an increased industry interface by way of visits, industry-linked projects and lectures by industry experts. Furthermore, besides the existing industry exposure, internship and graduation project, the new curriculum includes a mandatory industry connect from semester-III onwards in form field visits, classroom projects and special lectures by industry professional/experts. The continuous evaluation would be based on student’s regularity, engagement with the industry by way of participation in classroom projects, participation in fashion weeks or other industry events, or through faculty assistance in an ongoing consultancy project.

The graduates of Fashion Communication emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion, lifestyle industry and beyond.

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NIFT Mumbai Previous Years’ Placement Trends

The NIFT placement 2020-21 report has not been released by the institute. However, you can still observe the placement trends with the previous years’ statistics. The 2019 NIFT Mumbai placements were disappointing with a 37% placement percentage. The placement records observed over the years are presented with the help of a graph below:

NIFT Mumbai Placements 2021: Roles Offered

The NIFT Mumbai 2021 placements report is not available. As per the previous years’ records, students chose challenging work domains during placements. Some of the challenging careers students took up have been highlighted in the table below:

NIFT Mumbai Placements 2021: Top Companies

The top recruiter’s list of the NIFT Mumbai 2021 placements has not been released on the website. Some of the top recruiters as per the previous records have been enlisted below:

NIFT Mumbai Alumni Placements: Sector-wise Distribution

NIFT’s alumni take the legacy of the institute forward by showcasing amazing work, wherever they go. NIFT is one of the top fashion institutes in the country. Hence, renowned brands recruit their students. Their alumni are working with leading fashion brands like Reliance Retail, Myntra, Shoppers Stop, Nykaa, and Raymond Limited. A lot of them work in the Arts and Design sector followed by Marketing and Business Development. Refer to the below-mentioned graph for NIFT alumni sector-wise distribution:

NIFT Mumbai Alumni Placements: Top Companies

Some of the leading fashion industry giants NIFT Mumbai alumni are working with currently have been enlisted below: