The B.Des. in Product Design discipline at NID deals with issues related to the design of a wide range of products, services and experiences by providing tangible solutions to the needs of users. As part of the curriculum, students learn to apply basic principles of design, knowledge of ergonomics, materials and manufacturing techniques as well as their own aesthetic sensibilities. These sensibilities are developed and honed through design projects where students are encouraged to design pleasing and user-friendly products which respond to the user’s needs and aspirations.

Issues of varying degrees of complexity and impact are tackled through these design projects where students understand the relevance of research and a user-centric approach in their work. The discipline traverses across a diverse set of concerns and needs and aims to enable students to understand and respond sensitively to a wide variety of user-groups with different physical, economical and emotional needs.

A Bachelor of Design (B.Des.) in Product Design is an undergraduate degree program that focuses on developing creative and technical skills in the field of product design. The program aims to train individuals to create innovative and functional designs for a wide range of consumer products.

The curriculum of the B.Des. program in Product Design covers a wide range of subjects related to design principles, sketching and visualization, prototyping, materials and manufacturing processes, ergonomics, user-centered design, and sustainability. Students learn to blend aesthetics, functionality, and usability in their designs while considering factors such as user needs, market trends, and production feasibility.

The program emphasizes both theoretical knowledge and practical application. Students engage in design studios, workshops, and hands-on projects where they develop their design skills, create prototypes, and apply design thinking methodologies. They learn to generate ideas, conduct research, refine concepts, and communicate their designs effectively.

Additionally, the program often incorporates industry exposure and collaborations, providing students with opportunities to work on real-world projects and gain practical experience in product design settings. Students may have access to design software, fabrication tools, and workshops to bring their designs to life.

Upon graduation, B.Des. graduates in Product Design can pursue diverse career paths. They may work as product designers, industrial designers, design consultants, design researchers, or pursue entrepreneurial ventures. The B.Des. degree equips graduates with design skills, technical knowledge, and a deep understanding of user-centric design principles, enabling them to contribute to the creation of innovative and aesthetically appealing products that meet the needs of users in various industries.


Candidate must have passed 10+2 or equivalent in any stream from a recognized board. Candidates awaiting 10+2 results can also apply.

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Course Info

Fees: – 14,68,000/-
Duration: 4 Years
Study Mode: Regular
Approved By: NID,Ahmedabad

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