Overview

Digital and social media have transformed everything from conceptualizing to creating to communicating. Tesla spends next to nothing on advertising, unlike its rivals. Users and fans have built the Tesla brand. ITC’s Classmate allows the user to design a notebook cover of one’s choice. Snickers realized that hungry people make spelling mistakes while typing. They identified 25,381 such mistakes. Using these mistakes, they targeted half a million people at near zero-cost in 2 days flat. A LinkedIn study shows that content marketing, thought leadership, virtual events, executive communications, and one-on-one connections are crucial for building B2B brands. Welcome to the new world of digital branding. Unlike in the past, brands can be built at no cost and in no time. What content helps you build a brand like that? This program answers that basic question

Syllabus

 

Eligibility

The program is designed for Managers responsible for marketing, branding, communication and customer service in goods and services from B2C as well as B2B businesses.

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Course Info

Fees: 1.00 Lakh
Duration: 3 days
Study Mode : Online/Offline
Approved By: Association to Advance Collegiate Schools of Business (AACSB)

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