The focus of the program is on the central role of digital business models and strategy in enhancing business performance. The program offers tools and concepts that management needs to analyze and synthesize traditional business with digital business models as well as make informed decisions relating to greenfield digital ventures.


Using current research and cases the program will explore the latest trends in digital transformation and leadership and provide a broad overview of digital business models and strategy.

  • Digital – properties that facilitate business growth strategy and competitive advantage, role in the business of incremental and disruptive technologies, value configurations, benefits and limitations. Digital and traditional business -similarities and differences in managing them.
  • Business models – How companies leverage digitalization and AI through the different business models of the new economy, evaluation of the strengths and weaknesses of dynamic business models and critique of the business models of a variety of actual businesses. How to re imagine, reconfigure and rejuvenate traditional business model through digitalization for a sustainable business growth strategy.
  • The macro-environment – Investigation of competitive and macro environment as determinants of profitability and as influencers of digital business models, as well as how Digital business has affected the macro environment in which they operate.

This programme is designed for senior executives at large and midsize companies who formulate corporate strategy as well as develop and implement digital business strategy. It is appropriate for directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy for their organization. Given the cross functional relevance of this program, individuals and teams are encouraged to apply.

Typical participants
Chief Executive Officer
Chief Digital Officer
Managing Director
Vice President of Strategy
Director and Teams incharged of Digital Transformation

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Course Info

Fees: 1 lakh
Duration: 3 days
Study Mode: Part-Time
Approved By: UGC

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