The Certificate in Essentials of Marketing Strategy offered by the Indian Institute of Management Bangalore (IIMB) is a program designed to provide participants with a comprehensive understanding of the key principles and techniques of marketing strategy.
The program covers topics such as market research, consumer behavior, segmentation, targeting and positioning, pricing, promotion, and distribution. Participants will learn how to develop effective marketing strategies that are grounded in a deep understanding of customer needs and preferences.
The program is taught by experienced faculty members at IIMB, who use a mix of lectures, case discussions, and interactive sessions to engage participants and ensure that they gain a practical understanding of the key concepts and techniques.
Upon completion of the program, participants will have gained a strong foundation in marketing strategy and will be better equipped to develop and implement effective marketing plans that drive business growth and profitability. They will also receive a certificate from IIMB, which can help enhance their career prospects in the field of marketing.
The course is suitable for the following audiences:
- Executives in non-marketing functions who want to develop an appreciation of marketing strategy.
- Marketing executives who would like to revisit the essentials to make better marketing decisions.
- Early career executives who are on the cusp of starting a career in marketing.
- In short, the program is of value to Marketing professionals, as well as executives and teams in other management functions like R&D, Program Management, Product Design and Development, Sales, Supply Chain, Finance, and Accounting that engage and interact with Marketing.
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