Overview

The course is aimed at imparting a holistic knowledge to examine product and brand management decisions and understanding the strategies and tactics to build, measure and manage a brand. The course deals in detail the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management including the product itself; its look, price, and packaging, etc. The course is a good blend of theory and case studies, which are conducted by experienced faculty primarily from the industry who make the classes interactive and share their own experiences.

The course is offered in an online mode and is a well-structured program running for last two years with a primary focus on enhancing hard as well as soft aspects required by any individual for brand management, business management and start-ups. Pedagogy involves case study based, industry interaction and learning by doing.

Syllabus
Eligibility

Candidate must have passed 10+2 from a recognized board.

Candidates must have passed 10+2, with or without 1-2 years of experience. Candidates who have completed a Diploma from a recognized university or institute are also eligible to apply.

Placements

Arvind Mills | Bata India | BlackBerry Clothing | Decathlon | Dixcy | Future Group | H M | Ikya | India Mart | Indian Terrain | Lifestyle International | Mangalam Arts | Monte Carlo | Naukri Com | P&G | Reliance Brands | TRIVENI | vedic

Campus
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Course Info

Fees: – 1,18,000/-
Duration: 1 Year
Study Mode: Online
Approved By: Ministry of Textiles, Government of India

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