Overview

The Advanced Product Management Certificate Programme is a comprehensive program on Product Management which will help participants understand how to build your idea into a product, develop & deploy it through various stages of the Product Development life cycle. By the end of this programme, participants will be able to:

  • Understand the role of a Product Manager and learn in detail the various phases of Product Development & Management
  • Learn to evaluate ideas, use practical frameworks to understand your users, create MVP releases, prioritize features, build roadmaps and importantly, decode the art and science of making great products
  • Gain skills on the various aspects of Product Management related to Product Specification, Design & Development, Marketing, Sales, and analytics
Syllabus
  • Introduction to Product Management
  • Market Research & Analysis
  • Product Ideation and Validation
  • Minimum Viable Products (MVPs)
  • Prototyping
  • Design Process
  • Product Development
  • Branding and its Impact on Product
  • Translating the Brand into compelling customer experiences
  • Pricing and Monetization
  • Go To Market Strategy
  • Digital Marketing
  • Sales Strategy
  • Metrics
  • Product Road Mapping & Prioritization
  • Product Lines & Product Mix
  • Analytics for PM
Eligibility

Any Graduate (10+2+3 or 10+2+4) / Diploma holder with minimum one year of work experience in any discipline

Placements
Campus
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Course Info

Fees: – 1,62,500/-
Duration: 10 Months
Study Mode: Online
Approved By: AICTE

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