This program is intended for sales and marketing executives who want to take advantage of digital marketing techniques to improve their and their company’s performance. Early career sales/marketing/advertising and IT professionals looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will benefit from this program. The learning objectives of this program are
– To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance.
– To understand how to apply different digital marketing techniques.
– To align digital marketing activities with the firm’s marketing strategy.
– To manage digital content and apply analytic for effective digital marketing.
To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, social media, mobile marketing, and content management) during the course. Through this program, participants will be able to appreciate the importance and effectiveness of digital marketing. By the end of the course, participants may be able to
- Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities.
- Understand digital marketing tools for managing digital campaign
