The objective of the two year Master of Fashion Management (MFM) Programme (erstwhile AMM), started in 1987, is to develop leadership and managerial talents in the fields of management, marketing, merchandising and retailing, honed specifically for the requirements of the garment export, fashion and lifestyle and retail sectors. Students undergo in depth education in management, marketing, buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation.

They are exposed to creative merchandising/marketing, innovative fashion management practices, Information technology developments, directions of fashion trends and business practices through field visits and industry internships. Research, data analysis and decision-making skills are inculcated as part of curriculum. Entrepreneurship is inculcated both as part of curriculum and through various projects. The students are also associated with craft clusters because of which they become better marketers of both handloom and handicraft products, and understand the entrepreneurial challenges of the MSME sector, and the business solutions that are needed.

A Master of Fashion Management (MFM) is a postgraduate degree program that combines the worlds of fashion and business. It is designed to provide students with the knowledge and skills necessary to excel in management and leadership roles within the fashion industry.

The curriculum of an MFM program covers a wide range of topics relevant to the fashion business. Students study subjects such as fashion marketing, brand management, retail management, fashion merchandising, consumer behavior, fashion entrepreneurship, supply chain management, and fashion forecasting. They gain a comprehensive understanding of the fashion industry’s dynamics, trends, and business practices.

MFM programs often incorporate practical learning experiences and industry exposure. Students may engage in case studies, industry projects, internships, and collaborations with fashion companies. They have the opportunity to develop strategic business plans, analyze market trends, and gain insights into the operational aspects of fashion businesses.

Moreover, MFM programs often foster a global perspective, providing students with a broader understanding of the international fashion market. They may study global fashion economies, cross-cultural consumer behavior, and international fashion marketing strategies.

Upon completion of the program, MFM graduates can pursue various career opportunities in the fashion industry. They may work as fashion brand managers, retail managers, marketing executives, merchandisers, fashion consultants, or start their own fashion businesses. The MFM degree equips graduates with a blend of fashion expertise and business acumen, enabling them to navigate the complex and dynamic fashion industry with confidence and success.


Undergraduate Degree in any discipline from any Institute / University recognized by law in India.


Undergraduate Diploma of minimum three years duration from NIFT / NID.

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Course Info

Fees: – 5,86,000/-
Duration: 2 Year
Study Mode: Regular
Approved By: NIFT,Gandhinagar

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