Master of Fashion Management (MFM)

Diversified Career Options

The objective of the two year Master of Fashion Management (MFM) Programme (erstwhile AMM), started in 1987, is to develop leadership and managerial talents in the fields of management, marketing, merchandising and retailing, honed specifically for the requirements of the garment export, fashion and lifestyle and retail sectors. Students undergo in depth education in management, marketing, buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation.

They are exposed to creative merchandising/marketing, innovative fashion management practices, Information technology developments, directions of fashion trends and business practices through field visits and industry internships. Research, data analysis and decision-making skills are inculcated as part of curriculum. Entrepreneurship is inculcated both as part of curriculum and through various projects. The students are also associated with craft clusters because of which they become better marketers of both handloom and handicraft products, and understand the entrepreneurial challenges of the MSME sector, and the business solutions that are needed.

Latest innovations in the programme have been in the areas of Mall Management, E-Business and Store Operations. Relevant new areas of study like Intellectual Property Rights, Social Media Marketing, Luxury Management, Services Marketing, e-commerce and the study of Special Product Groups have also been included in the curriculum. Students undertake company sponsored graduation research project with an organization of their choice to integrate the learning of previous semesters to solve problems. Over the last three decades the department and its alumni have shared a rich relationship with the industry, with most of the largest Fashion companies and brands recruiting students – some of which are also being headed by our alumni.

Graduation

NIFT Mumbai Previous Years’ Placement Trends

The NIFT placement 2020-21 report has not been released by the institute. However, you can still observe the placement trends with the previous years’ statistics. The 2019 NIFT Mumbai placements were disappointing with a 37% placement percentage. The placement records observed over the years are presented with the help of a graph below:

NIFT Mumbai Placements 2021: Roles Offered

The NIFT Mumbai 2021 placements report is not available. As per the previous years’ records, students chose challenging work domains during placements. Some of the challenging careers students took up have been highlighted in the table below:

NIFT Mumbai Placements 2021: Top Companies

The top recruiter’s list of the NIFT Mumbai 2021 placements has not been released on the website. Some of the top recruiters as per the previous records have been enlisted below:

NIFT Mumbai Alumni Placements: Sector-wise Distribution

NIFT’s alumni take the legacy of the institute forward by showcasing amazing work, wherever they go. NIFT is one of the top fashion institutes in the country. Hence, renowned brands recruit their students. Their alumni are working with leading fashion brands like Reliance Retail, Myntra, Shoppers Stop, Nykaa, and Raymond Limited. A lot of them work in the Arts and Design sector followed by Marketing and Business Development. Refer to the below-mentioned graph for NIFT alumni sector-wise distribution:

NIFT Mumbai Alumni Placements: Top Companies

Some of the leading fashion industry giants NIFT Mumbai alumni are working with currently have been enlisted below: