Overview

An MBA in Marketing is a postgraduate program cultivating strategic marketers equipped for dynamic global markets. Covering consumer behavior, branding, and digital marketing, it integrates data analytics and market research for informed decision-making. Students develop skills in campaign management, social media marketing, and product positioning. The curriculum often emphasizes creativity and innovation in crafting effective marketing strategies. With a focus on real-world applications, this program frequently involves industry collaborations and internships. Graduates emerge ready to lead marketing teams, drive brand success, and adapt to evolving market trends, ensuring a competitive edge in the ever-changing landscape of contemporary marketing.

Immersion learning opportunities in gamification, influencer marketing, and neuromarketing techniques are among the innovative features of an MBA in marketing. Students frequently work on real-world projects with business partners to hone their data-driven decision-making and marketing analytics skills. The course may look at new developments in branding, such as experiential marketing and environmental sustainability. Digital transformation and luxury brand management are two examples of specialized pathways. Using a comprehensive approach, it combines modern technologies with established marketing principles to prepare graduates as strategic storytellers who can navigate the complex and interconnected fields of consumer psychology, digital landscapes, and ethical considerations in marketing practices.

Syllabus
Eligibility

Candidates should have completed graduation from any recognized university.

Placements
Campus
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Fees: – –
Duration: 2 Years
Study Mode: Distance
Approved By: Isara Institute of Management and Professional Studies
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