Overview

With an MBA in marketing, students can traverse the ever-changing business world with strategic capabilities. Its main goals are to comprehend market trends, consumer behavior, and successful communication techniques. Pupils get knowledge about creating and carrying out marketing strategies through both traditional and digital media. In addition to encouraging creativity and critical thinking, the curriculum covers branding, product positioning, and market research. Graduates are equipped for leadership positions and may use creative marketing techniques to propel company expansion. Students can apply their theoretical knowledge to real-world circumstances through the program’s integration of real-world case studies and collaborative learning opportunities. All things considered, a marketing MBA develops adaptable experts skilled at guiding businesses through cutthroat marketplaces.

With the help of technology, an MBA in marketing explores cutting-edge ideas like neuro-marketing and data analytics, helping to understand consumer psychology. In order to prepare graduates to traverse socially conscious marketplaces, it places a strong emphasis on sustainability and ethical marketing techniques. In order to improve their cross-cultural communication abilities for worldwide campaigns, students study global marketing difficulties. In order to promote practical knowledge, the curriculum frequently incorporates experiential learning, such as real projects and industry partnerships. New developments in augmented reality and influencer marketing are essential to helping graduates stay competitive in the rapidly changing digital world. With this all-encompassing approach, MBA in Marketing graduates are positioned as creative strategists, poised to influence the direction of marketing.

Syllabus
Eligibility

Candidates should have completed graduation from any recognized university.

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Course Info

Fees: – 3,00,000 /-
Duration: 2 Years
Study Mode: Distance
Approved By: SRM Institute of Science and Technology

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