MBA Marketing Management

An MBA in Marketing Management is a specialised programme created to give students the abilities and information needed to make strategic decisions in the marketing industry. This programme combines fundamental business concepts with an emphasis on consumer behaviour, market dynamics, and marketing methods.

Essential business courses including finance, operations, human resources, and strategic management are part of an MBA programme in marketing management. Nonetheless, the curriculum gives special attention to subjects related to marketing, such as product creation, advertising, digital marketing, brand management, and market research.

• Management Principles
• Quantitative Methods in Business
• Organizational Behavior
• Management Accounting
• Managerial Economics
• Legal Systems in Business
• Research Methodology and Communication
• Applied Operations Research
• Human Resources Management
• Marketing Management

II Year

• Production and Materials Management
• Financial Management
• Computer Languages for Management
• Business Policy and Strategic Management
• Management Information Systems and Electronic Data
• Processing (EDP)
• International Marketing
• Marketing Research and Consumer Behaviour
• Advertising Management and Sales Promotion
• Sales Management and Distribution Management
• Services Marketing
• Project Work
• Project

Candidate must be a graduate from a recognized college/ university.

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