Overview

A specialised programme designed for individuals who want to succeed in the pharmaceutical sector is an MBA with a Pharma Marketing concentration. The MBA in Pharma Marketing programme typically lasts one to two years and includes a wide range of subjects, such as pharmaceutical sales, regulatory affairs, healthcare management, and marketing techniques. In addition to working on real projects and case studies, students frequently research new trends in the industry, like digital marketing for the pharmaceutical industry. The program’s objective is to give graduates the abilities and information required to meet the special demands of pharmaceutical marketing, guarantee regulatory compliance, and support the long-term growth of pharmaceutical companies.

Syllabus

Semester – I
Compulsory Subjects
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts and finance for Managers
Optional Subject (Select any one)
CT 31 Business Environment
CT 40 ERP & MIS

Semester – II
CT 19 Production and Operations Management
CT 33 Marketing Management
CT 71 Managerial Economics
Optional Subject (Select any one)
CT 10 Strategic Management & Entrepreneurship
CT 20 Quantitative Techniques for Managers
CT 32 Marketing Research

Semester – III
CT 36 Consumer Behaviour
CT 37 Brand Management
CT 45 Pharma Distribution Management
CT 47 Pharma Product Management
Optional Subject (select any one)
CT 32 Marketing Research
CT 48 Paradyme in Pharmaceutical industry

Semester – IV
Compulsory subjects
CT 17 Business Communication
CT 28 Project Management
CT 29 Business Laws
Optional Subject (select any one)
CT 38 Corporate Governance and Business Ethics
CT 15 Research Methodology
CT 50 Project Work

Eligibility

Any Degree

Placements
Campus
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Fees: ₹27999/-
Duration: 2 Years
Study Mode: Distance
Approved By: DEB
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