Overview

For those hoping to succeed in the fast-paced and cutthroat retail sector, a Master of Business Administration (MBA) with a Retail Management concentration is a smart choice. The MBA programme in retail management typically lasts one to two years and covers a wide range of subjects, such as consumer behaviour, supply chain management, retail marketing, and merchandising. In addition to working on real-world projects and case studies, students frequently investigate new trends like omnichannel retailing and e-commerce. The program’s objective is to provide graduates with the abilities and know-how required to effectively oversee retail operations, develop persuasive retail strategies, and enhance the general performance of retail enterprises.

Syllabus

Semester – I
Compulsory Subjects
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts and finance for Managers
Optional Subject (Select any one)
CT 31 Business Environment
CT 40 ERP & MIS

Semester – II
Compulsory Subjects
CT 19 Production and Operations Management
CT 33 Marketing Management
CT 71 Managerial Economics
Optional Subject (Select any one)
CT 10 Strategic Management
CT 20 Quantitative Techniques for Managers
CT 32 Marketing Research

Semester – III
Compulsory Subjects
CT 56 Retail Management
CT 57 Retail selling
CT 58 Retail Marketing Management
CT 59 Logistics & Supply chain management
Optional Subject (select any one)
CT 32 Marketing research
CT 36 Consumer Behaviour

Semester – IV
Compulsory subjects
CT 17 Business Communication
CT 28 Project Management
CT 29 Business Laws
Optional Subject (select any one)
CT 38 Corporate Governance and Business Ethics
CT 50 Project Work

Eligibility

Any Degree

Placements
Campus
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Fees: ₹27999/-
Duration: 2 Years
Study Mode: Distance
Approved By: DEB
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