Overview

A focused programme for those hoping to succeed in the fast-paced and cutthroat retail sector is the Master of Business Administration (MBA) with a Retail Management concentration. The MBA programme in retail management typically lasts one to two years and covers a variety of subjects, such as supply chain management, retail marketing, merchandising, and consumer behaviour. In addition to working on real projects and case studies, students frequently get the chance to learn about new developments in the retail industry, like omnichannel marketing and e-commerce. The program’s objective is to give graduates the abilities and know-how required to successfully oversee retail operations, enhance customer satisfaction, and propel company growth.

Syllabus
Semesters Subjects
Semester I Stock Management
Quantitative Techniques for Management
Managerial Economics
Managerial Communication
Business Environment
Organizational Behavior
Semester II Store Credit Management
Corporate Communication
Operations Management
Human Resource Management
Financial Management
Research Methodology for Management
Semester III Direct & Network Marketing
Merchandise Management
Strategic Management
Fundamentals of Retail Management
Entrepreneurship in Retail Business
Seminar
Semester IV Buyer Behavior
Retail Banking
Supply Chain Management
Logistics and Sales Promotion
E-Retailing
Project
Elective Subjects Human Factor in Retail Business
Visual Merchandising
Hotel & Cauterize Management
International Retailing & Bench Mark
Multi Brand Retailing
Operations Management
Corporate Legal Framework
Digital Governance
Project Management
Retail Franchising
Store Operations
Lab Subjects Digital Marketing
Online Advertising
E-Commerce
Tally
Database Management System
Communicational English
Eligibility

Any Degree

Placements
Campus
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Fees: ₹30,000/-
Duration: 2 Years
Study Mode: Distance
Approved By: NAAC
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