Overview

The program urges managers to critically examine external cues market, industry, arena, competitors, soon-to-be rivals, business partners, and regulators. This unique program would help managers understand how these factors change over, and the implications of these insights on their business success. This helps managers gain deep and actionable insights. The program focuses on equipping participants with a clear understanding of the importance of the competitive landscape and dynamics in driving a successful business. It seeks to hone their ability to understand all types of players in the competitive arena and their game plans and use these insights to craft their competitive strategy, thus improving their chances of succeeding and growing their business. It enables participants to drive internal discussions to sharpen attention in the competitive arena and competitive dynamics.

Syllabus

The program covers topics that collectively emphasize and equips participants with the concepts and frameworks to get battle-ready, using real-life case discussions.
The topics covered in 18 sessions and competition cases used for each topic as follows:

• What is competitive strategy? (Case: Alexander vs Persians)
• Understanding the competitive arena (Case: Tetra Pak vs Great View)
• Who are my competitors? (Case: Disney vs Netflix)
• Deciphering a competitor’s business (Case: Home  Plus Emhart Korea)
• Anticipating and assessing competitor moves (Case: Reliance Jio)
• Responding to competitor moves (Case: Square vs Amazon)
• Challenging the dominant competitor (Case: Cavi nKare)
• Competitive dynamics (Case: Rocket Internet)
• Responding to innovative new competitors (Case: Accor Hotel vs Airbnb)
• Competitor radar exercise (Group Presentations)
• Competing to capture value (Case: Colgate vs P&G)
• Competing in the right game (Case: Naiver by Bayer)

Eligibility

Any business manager – a frontline warrior a middle-level manager or the CEO – would benefit from this program. Participants could be middle-level managers responsible for sales in a specific market or could be heads of business.

Placements
Campus
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Course Info

Fees: 90,250/-
Duration: 16 days
Study Mode: Offline
Approved By: UGC

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