Overview

The program will offer insights from Behavioral Economics into decision-making for HR, Sales and Marketing, and Personal Finance Professionals, through a series of lectures and in-class live experiments.
The students will be introduced to the seminal works of world’s top behavioral economists, including those Nobel Laureates Daniel Kahneman and Richard Thaler.

Syllabus

The purpose of this course is to inform future managers, analysts, and consultants of the deeper psychological processes underlying decision making with regard to people, product choices, and policy making. The course will enable students to incorporate the insights into marketing, human resource practices, finance, and business strategies.

Eligibility

This is a cross-functional course aimed at: Early and Mid -career executives in corporate entities, NGOs, government, HR professionals, Personal finance executives (insurance agents, mutual fund dealers, personal loan executives, etc. also Sales and marketing professionals who wish to understand consumers better.

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Course Info

Fees:₹ 85,500/-
Duration: 3 Days
Study Mode : Online/Offline
Approved By: us-btn-style_18us-btn-style_18us-btn-style_18us-btn-style_18

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