The Programme Online PG Diploma in Omni Channel Retailing and E-Commerce Management offered by Master in Fashion Management – MFM is a 1-year postgraduate diploma programme aimed at enabling participants to work on online and offline platform and understand the digital marketing avenues and how to utilize the social media promotion.Digital Marketers, Social Media Management, Content Marketing, Advertising and Branding on the digital platform.

An Online Postgraduate (PG) Diploma in Omni Channel Retailing and E-Commerce Management is a specialized program designed to provide students with comprehensive knowledge and skills in the field of retailing and e-commerce. This program focuses on the strategic management of retail operations across multiple channels, including brick-and-mortar stores and online platforms.

The curriculum of the PG Diploma covers a wide range of topics relevant to omni channel retailing and e-commerce management. Students learn about consumer behavior, marketing strategies, supply chain management, inventory management, digital marketing, website development, customer relationship management (CRM), and data analytics. They also gain insights into emerging trends and technologies in the retail industry.

As an online program, students have the flexibility to study at their own pace and from any location. The program typically includes interactive online lectures, case studies, group discussions, and practical assignments. Students may also have the opportunity to work on real-life projects or internships to gain hands-on experience in the industry.

Upon successful completion of the program, graduates can pursue various career opportunities in the retail and e-commerce sectors. They may work as omni channel managers, e-commerce managers, retail consultants, digital marketing managers, or start their own online businesses. The PG Diploma serves as a valuable credential that demonstrates their expertise in omni channel retailing and e-commerce management, enhancing their professional prospects in this rapidly evolving industry.


Areas of study include overview of Fashion and Retail Industry. Understanding the basics of Omni channel Sales Management, Planning and Buying. Introduction to E- Business. Introduction to Digital Marketing. Ecommerce Promotion and Social Media Marketing. Ecommerce Strategies. Data Analytics.


Graduation in any stream.

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Course Info

Fees: – 2,27,000/-
Duration: 1 Year
Study Mode: Regular
Approved By: NIFT,Gandhinagar

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