Overview

The discipline of Design revolves around creation of products, systems, communications and services that satisfy human needs and improve people’s lives while maintaining the respect for the welfare of the natural environment. Over a period of time, design has become an integral part of management.

There is a strong need for innovation, creativity and a design way of thinking in all aspects of Business to be able to emerge successful in the future. This has made it necessary to give the deserved recognition to design for its importance in business. Right from the business idea, the process, the product, the consumer experience and the organization, everything has to be visualized correctly and designed in manner that the needs of the customer can be pre-empted and trends can be forecasted.

The ultimate motive and aim of this programme is to empower students with skills and understanding on how to apply design thinking to effectively innovate while carrying out their management practices.

Syllabus
Trimester I Trimester II
General Management General Management
Finance Finance
Marketing Marketing
Operations Operations
Quantitative Techniques and Analytics Human Resources
Human Resources Quantitative Techniques and Analytics
Business Design and Innovation Business Design and Innovation
Technology
Trimester III Trimester IV
General Management General Management
Finance Electives / Minor Concentration ( Any 2 – 6 Credits Compulsory)
Marketing Fintech & BFSI
Operations Customer Experience, Engagement & Marketing
Human Resources Human Resources
Quantitative Techniques and Analytics Operations & Manufacturing
Business Design and Innovation Technology
Quantitative Techniques and Analytics
Trimester V Trimester VI
General Management General Management
Electives / Minor Concentration ( Any 2 – 6 Credits Compulsory) Business Design and Innovation
Fintech & BFSI Quantitative Techniques and Analytics
Customer Experience, Engagement & Marketing
Human Resources
Operations & Manufacturing
Technology
Quantitative Techniques and Analytics
Eligibility

A minimum 50% in graduation, which must be completed by June 2023.

Should have taken CAT (2022) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2023) / and / or ATMA (Feb 2023) and / or CMAT (2023) and / or GMAT (2020 onwards).

Placements
Campus
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Course Info

Fees: – 13,00,000/-
Duration: 2 Years
Study Mode: Regular
Approved By: AICTE

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