The Post Graduate Diploma in Media and Entertainment has been designed in a manner that the curriculum has all the required aspects to ensure that our students sustain and thrive as successful professional managers in the Media and Entertainment industry. The course is designed and delivered by industry stalwarts who provide the students with a deeper understanding of the industry and its functioning.

The course offers a balanced combination of theoretical learning and on-field learning visits to production and post-production houses, advertising agencies, media agencies, digital agencies, consumer research, and events.

Trimester I Trimester II
Business statistics Consumer behaviour in media
Economics for managers Marketing applications and strategy in media
Financial reporting and analysis Qualitative research and ethnography
Effective business communications Media economics
Marketing management basics Cost and management accounting
Indian media and entertainment business Organisational behaviour(me)
World class operations Supply chain management
Storytelling and narratives Basics of project management
Perspective management Brand management
Introduction to emerging technologies Creativity, design thinking applications in media industries
Yoga Global citizen leader
Trimester III Trimester IV
Digital marketing and media Rural marketing
Business research methods and marketing research Integrated marketing communication
Fundamentals of financial management Media planning and buying
Entrepreneurship in creative industries Media budgeting and finance
Corporate communication Customer relations management
Media selling and negotiations Content creation and management
Human resource management Summer internship
Global citizen leader Event management and activation ( elective)
Enterprise digital transformation management Brand and communication ( elective)
Life style marketing ( elective)
Sports management ( elective)
Trimester V Trimester VI
Media laws Industry research project
Strategic management Ethics and corporate governance
Digital content management
Celebrity management (electives)
Business of movies (electives)
Media analytics (electives)
New media (ar ,vr), games,  ai (electives)
Media technology (electives)

A minimum 50% in graduation, which must be completed by June 2023.

Should have taken CAT (2022) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2023) / and / or ATMA (Feb 2023) and / or CMAT (2023) and / or GMAT (2020 onwards).

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Course Info

Fees: – 13,00,000/-
Duration: 2 Years
Study Mode: Regular
Approved By: AICTE

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