Overview

This is a specialized Management program in marketing with special focus on marketing as the core business function. It encompasses the basic principles of marketing management. It enables the candidate to capture the dynamic realities of the market place while emphasizing on consumer behaviour, market research and other elements of marketing and sales management. It is a program which should be done by candidates who wants to understand the marketing management fundamentals and purse their career in marketing and sales management.

Syllabus
Semester I Semester II
Advertising and Sales Promotion Marketing Research
Marketing Management Services Marketing
Elements of Communication and Networking Skills Product : Brand Management
Sales Force Management Digital Marketing
Consumer Buyer Behavior International Marketing
Eligibility

– Graduate in any faculty from recognized University.

– Students who has appeared for final year last semester degree examination & passed all previous semester examinations can also apply. Their admission will be confirmed on submission of their final year degree mark sheet / certificate.

Placements
Campus
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Course Info

Fees: – 29,500/-
Duration: 11 Months
Study Mode: Regular
Approved By: AICTE

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