GITAM institution, formerly GITAM College of Engineering, is a well-known private institution in India. It was founded in 1980 and is headquartered in Visakhapatnam, Andhra Pradesh. Since then, the institution has grown and now offers a diverse range of undergraduate, postgraduate, and doctorate programmes in a variety of fields. This blog will focus on GITAM University distance MBA in Marketing Management.
GITAM University offers distance education programmes in addition to its normal on-campus programmes for individuals who are unable to continue full-time, on-campus education. These remote learning programmes cover a wide range of fields and provide working professionals and individuals seeking higher education flexibility.
Effective marketing strategies are critical for organisations to reach and engage their target audience in today’s competitive business landscape. The Distance MBA programme in Marketing Management at GITAM University provides a comprehensive platform for developing the skills, knowledge, and strategic mentality required to flourish in the dynamic industry of marketing. In this blog post, we will look at the essential characteristics, perks, and career opportunities associated with obtaining a Distance MBA in Marketing Management from GITAM University.
GITAM University’s Distance MBA programme includes a specialised track in Marketing Management, which focuses on teaching students how to design and implement effective marketing strategies. Market research, consumer behaviour, branding, digital marketing, advertising, sales management, and strategic marketing planning are all included in this specialization.
Eligibility –
i) The candidate should have passed the Bachelors degree of GITAM University or any University except BFA& BOL recognized by GITAM University as equivalent thereto. A candidate with professional qualification such as BE/B.Tech./B.Pharm/Medicine/Law/CA/ICWA/ACS/AMIE/AIETE, etc., is also eligible.
ii) The candidate should have appeared for GAT examination conducted by GITAM University and obtained a rank.
iii) Admissions to the programme shall be made on the basis of the rank obtained in GAT subject to the fulfilment of the other eligibility criteria.
Fees –
GITAM MBA Admission Fee – INR 40000
1st Installment (at the time of registration) – INR 160000
2nd Installment (Oct’19) – INR 160000
3rd Installment (July’20) – INR 180000
4th Installment (Oct’20) – INR 180000
Journal Fee (July’19 & July’20) – INR 300 each
GHBS Total Fees – INR 720000 (may vary)
Curriculum –
The curriculum of GITAM University’s Distance MBA programme in Marketing Management is designed to provide a comprehensive understanding of marketing principles, practiCes, and trends. Marketing research and analysis, product and brand management, integrated marketing communications, digital marketing strategies, customer relationship management, and marketing analytics are among the topics covered in the programme. Through case studies and practical projects, the programme also emphasises the application of theoretical concepts to real-world marketing problems.
Career Scope –
A Distance MBA in Marketing Management from GITAM University opens the door to a variety of marketing-related professional prospects. Marketing managers, brand managers, digital marketing specialists, advertising executives, market researchers, sales managers, product managers, and marketing consultants are all options for graduates. The program’s emphasis on strategic thinking, market analysis, and communication skills will prepare you for success in the highly competitive marketing sector.
A Distance MBA in Marketing Management from GITAM University can open up a wide range of exciting career opportunities in the field of marketing. Here are some potential career paths that you can consider after completing your Distance MBA in Marketing Management:
Marketing Manager: As a marketing manager, you will be responsible for devising and implementing marketing strategies to promote products or services. You will conduct market research, analyse consumer behavior, oversee advertising and promotional activities, manage brand positioning, and monitor the effectiveness of marketing campaigns. Your work will involve partnering with cross-functional teams, creating marketing targets, and driving revenue development.
Brand Manager: Brand managers are responsible for building and managing the reputation and identity of a brand. You will develop brand strategies, oversee brand messaging and visual identity, conduct market analysis, and monitor brand performance. Your role will involve managing brand equity, ensuring brand consistency across various channels, and creating brand experiences that resonate with the target audience.
Digital Marketing Specialist: In the digital age, organizations rely heavily on digital marketing strategies to reach and engage their target audience. You will develop and execute online marketing campaigns, optimise websites for search engines, manage social media presence, run email marketing campaigns, and analyse digital marketing metrics as a digital marketing specialist. Your role will involve staying updated with the latest digital marketing trends and leveraging digital channels to drive brand awareness and customer engagement.
Market Development Manager: Market development managers focus on expanding the organization’s reach into new markets or customer segments. You will conduct market analysis, identify growth opportunities, develop market entry strategies, and establish partnerships or distribution channels. Your role will involve conducting market research, assessing market potential, and developing marketing plans that enable the organization to enter new markets successfully.
These are just a few examples of the career paths you can pursue with a Distance MBA in Marketing Management from GITAM University. The program equips you with a solid foundation in marketing principles, strategic thinking, consumer behavior analysis, and digital marketing skills, making you well-prepared to thrive in the dynamic and ever-evolving marketing industry.
