IMT CDL’s PGDM is specially designed to equip students with comprehensive management education. Spread across four semesters, the two-year programme provides an intensive, stimulating and challenging learning experience. This article will focus on IMT Distance MBA in Marketing Management.
The curriculum has been designed to lay a strong foundation for students’ logical and analytical skills, and it covers all important areas of management specialization. The Programme is designed to develop professional managers ready to work at responsible positions in a global environment.
Marketing is a crucial contact function with the market environment that focuses on output delivery. Its duty is to ensure that the organization’s solutions remain compatible with market needs and that the benefits desired by the client are delivered. The Indian consumer has become more aware and powerful as the economy has opened up, literacy rates have increased, and communication via mass media has improved. The Internet has also transformed the marketing and sales functions. E-commerce and e-business are introducing new learning opportunities.
The customer will no longer accept what is supplied without question. This programme covers a variety of topics in marketing management, marketing research, and advertising. The programme discusses the strategic role of e-business in boosting a company’s marketing function. Key strategic decisions determine an organization’s competitive advantage in a global marketing environment characterized by fierce rivalry and quick Internet-induced changes. This programme provides executives with a solid foundation in marketing principles and abilities.
IMT Distance MBA in Marketing Management –
Eligibility –
Bachelor’s Degree in any discipline from any recognized university or equivalent degree recognized by the Association of Indian Universities (AIU) plus five (5) years of full-time job experience following graduation.
Fees –
PGDM (Executive) Programme
Tuition Fee
Semester-1 39,500
Semester-2 39,500
Alumni Fee 1000 –
Structure –
The PGDM (Executive) programme is covered in Two (2) semesters with an additional 3 months for project work.
The Programme is of total Fifty Six (56) credits. It includes Three (3) non-credit Foundation Courses, Nine (9) Core Courses with a total of Thirty Six (36) credits, Four (4) Elective Courses with a total of Sixteen (16) credits and a Project Work of Four (4) credits.
Curriculum –
Semester I
- Principle of Economics
- Management Accounting
- Marketing Management
- Business Statistics
- Managerial Communication
- Strategic Management
Semester II
- Financial Management
- Organizational Behaviour
- Operations and Supply Chain Management
Elective Courses –
- Digital Marketing
- Retail Management
- Marketing of Services
- Consumer Behaviour
- Sales and Distribution Management
- Integrated Marketing Communications
- Marketing Research
Career Scope –
In today’s global economic market, the scope of an MBA in Marketing is expanding. Companies are searching for individuals who have completed their Masters in Business Administration with a specialization in marketing in order to reach out to customers promptly and efficiently. Every company needs a marketing director or someone to oversee marketing activities such as promotions, commercials, sales, media, entertainment, and many more.
Furthermore, since digital media has grown in popularity, MBA programmes in marketing, particularly in the digital arena, have grown in popularity. Marketing trends have altered and been augmented by technological advancement. Digital marketing is a prime illustration of this.
MBA in marketing has a broad reach in India. Students who complete this post-graduate degree can work as sales executives or managers in reputable firms in industries such as retail, tourism, FMCG, banking, hospitality, media & advertising, and market research.
The individuals with an MBA degree in marketing can opt for the following positions in any industry.
Manager of Marketing
The major role is to plan, develop, implement, and execute (carry out) strategic marketing plans for an entire company in order to acquire new clients and keep existing ones.
Manager of Brands
To retain/enhance their brand identity and reputation in the marketplace, the brand manager regularly studies marketing trends and tracks competing products.
Asset Administration
The individual is in charge of determining the viability of asset acquisition and submitting reports to top management or the board of directors.
Corporate Marketing
The corporate salesman is in charge of direct B2B sales in the business and creates income for it.
