The Jagannath University (SDLJU), Jaipur, was established in 2008. The University Grants Commission (UGC) has accredited the university. The University’s academic programmes are accredited by four reputable accrediting organizations: the All India Council for Technical Education (AICTE), the National Assessment and Accreditation Council (NAAC), the Distance Education Bureau (DEB), and the Association of Indian Universities (AIU). Jagannath University is widely regarded as offering the best distant learning education in India. With the use of online education, the university hopes to overcome the social and geographical barriers to higher education. The university’s distance MBA programme offers specialization in 13 courses. Students can pursue rewarding careers with a variety of future opportunities through specialization programmes. This blog will focus on Jagannath University distance MBA in Media Management.
Jagannath University offers a Distance MBA in Media Management to students who want to advance their careers in the vibrant and continuously changing field of media and entertainment. This programme is aimed to provide students with the information and abilities needed to manage media organisations and handle the problems that the industry’s changing nature presents.
The program’s curriculum is meant to give students a broad understanding of the business components of the media sector, such as advertising, marketing, sales, and digital media. The programme combines theoretical knowledge with practical skills, giving students hands-on experience in areas like as media planning, media buying, brand management, content development, and others.
Eligibility –
Candidate must have completed 10+2 or equivalent degree from any recognized institution with 50% marks in aggregate for general and 45% for SC, ST and OBC along with adequate expertise in English.
Curriculum –
First Year:
- Management Principles and Practices
- Accounting for Management
- Managerial Economics
- Business Statistics
- Marketing Management
- Human Resource Management
- Financial Management
- Research Methodology
- Media and Communication Management
- Media Marketing and Advertising Management
- Film and Television Production Management
- Media and Entertainment Law
Second Year:
- International Business Management
- E-Commerce
- Corporate Communication
- Brand Management
- Digital Marketing
- Public Relations and Event Management
- Media Research and Analysis
- Media Planning and Buying
- Intellectual Property Rights
- Ethics and Social Responsibility in Media
The curriculum is intended to give students a thorough understanding of media management, communication methods, and marketing techniques. Students are taught how to create media, advertise, brand themselves, and work in public relations. The programme focuses on the practical knowledge and skills needed for effective media management, as well as current trends and developing technology in the area.
Career Scope –
Graduates of the Distance MBA in Media Management programme have a wide range of job options. With the proliferation of media channels and the rise of digital media, there is an increasing demand for skilled media workers who can navigate this ever-changing world. Graduates of this programme can expect jobs in media planning and buying, brand management, content production, digital media management, event management, public relations, and corporate communication. They can also work for media companies like television and radio networks, print and internet media sites, ad agencies, and public relations businesses.
Furthermore, the scope and career opportunities for MBA Media Management graduates are constantly expanding, providing aspirants with the option of pursuing higher education in the same field or selecting a career from a pool of different job prospects such as Social Media Manager, Media Executive, Associate Content Manager, PR Manager, Digital Advertising Analyst, Corporate Communications Specialist, Digital Marketing Coordinator, Media Strategist/Planner, Marketing Analyst, and others.
