JAIN (Deemed-to-be University) stands tall and capable, tackling large questions via its innovative history without sacrificing grassroot answers and standards. It has achieved success in categories ranging from academics to athletics, world university rankings to worldwide recognition, with five thriving campuses distributed over the city. This article will focus on Jain University Distance MBA in Advertising & Branding.
The Centre for Distance Education and Virtual Learning provides learning opportunities beyond the campus, community, and boundaries. Jain University helps ambitious learners all over the world by promoting best practises in online and distance education, fostering global and industrial connections, and building a virtual community meant to foster learning.
The Jain University Distance MBA programme in Advertising and Branding is available. The program’s goal is to give students a thorough understanding of advertising and branding principles, tactics, and practises. Marketing management, consumer behaviour, advertising management, brand management, and media planning are among the topics covered in the curriculum. Students can learn at their own pace and convenience because the programme is given through online lectures and study materials. Graduates of the programme can pursue careers in advertising agency, marketing firms, media houses, and other related industries.
The program’s goal is to give students a thorough understanding of advertising and branding principles, tactics, and practises. Marketing management, consumer behaviour, advertising management, brand management, and media planning are among the topics covered in the curriculum.
Students can learn at their own pace and convenience because the programme is given through online lectures and study materials. As part of the programme requirements, students must also complete coursework, projects, and exams.
Eligibility Criteria –
A degree from a recognized university with a minimum of 50% of total marks gained (45% for SC/ST) in cognate/related courses in the full degree programme is necessary for admission.
Total Fees Rs. 1,06,500/-.
Curriculum –
First Semester:
- Principles and Practices of Management
- Managerial Economics
- Accounting and Finance for Managers
- Marketing Management
- Organizational Behavior
- Business Communication
Second Semester:
- Human Resource Management
- Research Methodology
- Production and Operations Management
- Financial Management
- Legal Aspects of Business
- Advertising Management
Third Semester:
- Consumer Behavior
- Brand Management
- Sales and Distribution Management
- Services Marketing
- Media Planning and Management
- Elective 1
Fourth Semester:
- Strategic Management
- International Business
- Entrepreneurship Development
- Project Work and Viva Voce
- Elective 2
The elective courses offered are:
- Retail Management
- E-Business
- Rural Marketing
- Customer Relationship Management
- International Marketing
- Digital Marketing
Career Scope –
Jain University’s Distance MBA programme in Advertising and Branding can lead to a variety of job prospects in the advertising and branding fields. Graduates of this programme can work in a variety of fields, including:
Advertising Manager: Organises, directs, and coordinates advertising campaigns for clients or their own company.
Brand Manager: Creates and implements plans to promote and maintain a company’s brand image, including overseeing advertising campaigns and other promotional activities.
Media Planner: Determines the most effective media channels to reach a specific audience, negotiates advertising pricing, and monitors campaign results.
Marketing Manager: Develops and executes marketing strategies to promote products or services, such as advertising, branding, and other promotional activities.
Public Relations Manager: In charge of managing an organization’s public image, which includes creating and implementing public relations initiatives, managing media relations, and addressing crisis communications.
Creative Director: Oversees the creative direction of advertising campaigns, including concept development and supervision of art directors, copywriters, and other creative specialists.
Graduates of the programme can pursue careers in advertising agency, marketing firms, media houses, and other related industries. The programme is especially advantageous for people who want to enhance their careers in advertising and branding but are unable to attend regular classes owing to job or other obligations.
Jain University is a well-known educational institution in India with a solid reputation in the market. The University Grants Commission (UGC) has recognized the university, and the National Assessment and Accreditation Council (NAAC) has approved it.
Overall, Jain University’s Distance MBA programme in Advertising and Branding can help students build the skills and information needed to excel in a number of professions in the advertising and branding sector.
