Since its inception in 2001, Symbiosis Centre for Distant Learning (SCDL) has made tremendous progress in providing quality education to a large number of students, making it one of India’s few large and highly sought after remote learning institutes. Among other things, the Symbiosis Centre for Distance Learning (SCDL) offers Post Graduate Diploma, Diploma, and Certificate programmes in Business Management, International Business, Information Technology, Banking and Finance, Supply Chain Management, Customer Relationship Management, Insurance Management, Education Management, Business and Corporate Law, and Entrepreneurship Development. This article will focus on MBA in Marketing from Symbiosis distance learning.
In addition, to provide corporate programmes, their team collaborates with local, national, and international organizations. Among those who have cooperated with SCDL to offer corporate programmes include IBM, Cognizant, Infosys, Wipro, Ranbaxy, Collabra, Aditya Birla, Bharti Retail Pvt. Ltd., Wall-mart, Vodafone, Cipla, and others. SCDL obtains the greatest academic resources for teaching, evaluation, e-Learning, and self-learning material production from its sister Management Institutes as well as from the industry to ensure quality.
MBA specializations available in distance learning:
The programme was developed by a panel of business experts and notable academicians, and it focuses primarily on business case studies and examples.
The PGDBA programme is organized on necessary core courses and specializations. Core courses are taught during the first two semesters. Students can choose two electives from a variety of specializations. Among the six specializations provided are marketing, finance, management accounting, human resources, operations, and customer relationship management. Students can opt for a dual speciality or a multidisciplinary approach.
Eligibility –
- Bachelor’s degree holder / Graduate from a recognized university in any discipline.
- International / SAARC Graduate from a reputable / approved university / institution.
- Students who have appeared for their bachelor’s degree program’s final year of examination and are awaiting results may also apply, subject to successfully finishing their bachelor’s degree programme / graduation within the time period set by SCDL.
- The duration of the program is two years.
- The registration period is valid for four academic years.
MBA in Marketing from Symbiosis distance learning
Curriculum –
Semester I:
- Management Fundamentals and Processes
- Organizational Behaviour
- Management Accounting
- Managerial Economics
- Commercial Law
Semester II:
- Management of production or operations
- Financial Administration
- Human Resource Administration
- Management Information Systems in Marketing
Semester III: Marketing
- Services Marketing
- Marketing Research
- Strategic Management
Electives (any one)
- Advertising and Public Relations
- Consumer Behaviour
- Industrial Marketing
Semester IV: Marketing
- Sales and Distribution Management
- Research Methodology and Statistical Quantitative Methods and Project
Electives (any one)
- International Marketing
- B2B Marketing
- Virtual Marketing
Learnings
- Basic Concepts of Marketing
- The Marketing Environment
- Market Oriented Strategic Planning
- Competition and Competitive Strategy
- Market Research and Demand Forecasting
- Consumer Behaviour
- Market Segmentation and Selecting Target Markets
- Positioning
- Product Concepts
- Distribution Channels and Marketing of Services
- Strategic Pricing
- Integrated Marketing Communications
Finally, Symbiosis is the appropriate institute for students interested in MBA distance learning. You can choose one of the specialisations that appeals to you. They offer the best overall curriculum and study, as well as work opportunities to help you advance.
