About Online MBA in Marketing Management
Master’s in Business Administration with a focus on Marketing represents a postgraduate educational pursuit accessible through various institutes in an Online learning format. This program, spanning a minimum of 2 years, equips students with a comprehensive understanding of effective marketing strategies applicable in the business realm.
Throughout the course, participants delve into a diverse range of subjects, including Marketing Concepts, Marketing Audit, Advertising Management, Consumer Behaviour, Project Management, and other pertinent topics. Upon successful completion of the program, graduates are positioned to pursue opportunities in both the private and public sectors. Job prospects abound, with sought-after roles such as Marketing Manager, Market Research Analyst, Brand Manager, Sales Manager, Product Manager, and more.
The compensation for freshly minted MBA Marketing professionals is enticing, with salary packages typically ranging between INR 5.6 LPA to INR 6.8 LPA. This course, designed at the postgraduate level, spans two years. As a prerequisite for admission, prospective students must hold an undergraduate degree from a university accredited by the University Grants Commission (UGC). Admission decisions are contingent on merit scores, and no formal entrance exam is mandated for enrollment.
Online MBA in Marketing Management: Course Highlights
Course Name | Online MBA in Marketing Management |
Duration | 2 Years |
Average Fees | INR 20,000 to INR 1,00,000 per year |
Admission Process | Online / Offline |
Level | Post Graduate |
Eligibility | Any Bachelor’s degree or equivalent certificate with 45% marks |
Average Salary (INR) | 10 LPA – 15 LPA |
Top Recruiting Organizations | Capgemini, Infosys, ITC, Flipkart, Marico, KPMG, Amazon, Deloitte, Cognizant etc. |
Job Profiles | Marketing Manager, Professor of Marketing, Marketing Executive, Market Research Analyst, Brand Manager, Advertising Manager, Sales Manager, Public Relations Manager, Export and Import Head, etc.
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Eligibility Criteria for Online MBA in Marketing Management
The eligibility criteria for an online MBA in Marketing Management may vary slightly among different educational institutions. However, here is a general overview of common eligibility requirements for such programs:
Educational Qualification:
A Bachelor’s degree in any discipline from a recognized university.
Minimum Percentage:
Some institutions may specify a minimum percentage or grade in the undergraduate degree (e.g., 50% or equivalent).
Work Experience (Optional):
While not always mandatory, some online MBA programs may prefer or require applicants to have a certain amount of work experience, particularly in the case of executive MBA programs.
Entrance Exams (Varies):
Depending on the institution, there may or may not be a requirement to take a specific entrance exam. Some universities rely on entrance exams like the GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination), while others might have their own admission tests.
Language Proficiency:
Proficiency in the language of instruction, usually English, is often required. This may be demonstrated through standardized tests like the TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System).
Statement of Purpose (SOP) or Essays:
Applicants might be required to submit a statement of purpose or essays explaining their motivations, career goals, and why they are interested in pursuing an MBA in Marketing Management.
Interview (Possible):
In some cases, applicants may need to attend an interview as part of the selection process.
Syllabus Of Online MBA in Marketing Management
1st Year | 2nd Year |
Production/Operation Management | Principles and Practice of Management |
Management Economics | Financial Management |
Organizational Behaviour | Human Resource Management |
Business Law | Marketing Management |
Management Accounting | Management Information System |
Brand Management | Services Marketing |
Consumer Behaviour | Marketing Research |
Marketing Strategy | Digital Marketing |
Customer Relationship Management | Business: Ethics, Governance & Risk |
Sales Management | Research Methodology |
International Marketing | Project |
Career Opportunities after Online MBA in Marketing Management
Completing an online MBA in Marketing Management opens up a range of career opportunities in the dynamic field of marketing. Here are some potential career paths and roles that you can pursue after completing your online MBA in Marketing Management:
Marketing Manager:
As a marketing manager, you would be responsible for planning, implementing, and overseeing marketing strategies to promote a company’s products or services. This role involves market research, campaign development, and team management.
Brand Manager:
Brand managers focus on building and maintaining a strong brand image. They develop strategies to enhance brand awareness, manage advertising campaigns, and ensure that the brand’s messaging is consistent across various channels.
Digital Marketing Manager:
In the age of digitalization, digital marketing managers play a crucial role in developing and implementing online marketing strategies. This includes social media marketing, content marketing, search engine optimization (SEO), and online advertising.
Market Research Analyst:
Market research analysts study market conditions to identify potential sales opportunities for a product or service. They analyze consumer preferences, gather data on competitors, and help companies make informed decisions.
Sales Manager:
Sales managers are responsible for leading sales teams, setting targets, and developing strategies to meet sales goals. They may work closely with marketing teams to align sales efforts with overall business objectives.
Product Manager:
Product managers oversee the development and marketing of a specific product or product line. They collaborate with various departments, including marketing, sales, and product development, to ensure the success of a product in the market.
Advertising Manager:
Advertising managers create and manage advertising campaigns to promote products or services. They work with creative teams, media planners, and sales teams to develop effective advertising strategies.
Public Relations (PR) Manager:
PR managers build and maintain a positive public image for a company or organization. They develop communication strategies, handle media relations, and manage crises to protect and enhance a brand’s reputation.
Entrepreneur/Start-up Founder:
Armed with an MBA in Marketing Management, you may choose to start your own business or venture into entrepreneurship. Your marketing skills will be crucial in establishing and promoting your brand.
Consultant:
Marketing consultants offer their expertise to businesses seeking advice on marketing strategies, market positioning, and brand management. They often work with various clients, providing insights to improve their marketing effectiveness.
These career paths showcase the versatility of an MBA in Marketing Management, allowing you to apply your skills across different industries and roles within the expansive field of marketing. Networking, gaining practical experience, and staying updated with industry trends will further enhance your prospects in the competitive job market.
Career Counselling
Our distance education portal takes pride in offering comprehensive career counseling services to guide individuals towards fulfilling and prosperous professional journeys. Through a range of specialized tools and personalized approaches, we empower learners to make informed decisions about their future. Our experienced team of career counselors conducts in-depth assessments, helping individuals identify their strengths, interests, and aspirations. We provide access to a vast repository of resources, including industry insights, job market trends, and skill development opportunities. With tailored advice and practical strategies, we assist in setting realistic career goals and developing actionable plans. Whether it’s exploring different fields, honing specific skills, or providing networking opportunities, our portal is dedicated to ensuring that every learner receives the support they need to embark on a successful career path.
FAQs
An Online MBA in Marketing Management is a postgraduate program delivered through online platforms, focusing on strategic marketing principles, consumer behavior, advertising, and management. It equips students with the skills needed for leadership roles in the marketing domain.
The duration typically ranges from 1.5 to 2 years, depending on the program and whether students choose to study full-time or part-time.
Core subjects often include Marketing Strategy, Consumer Insights, Brand Management, Digital Marketing, Market Research, and Advertising Management.
Yes, many online MBA programs are designed to accommodate working professionals. The flexibility of online learning allows you to balance your studies with professional commitments.
Typically, applicants need a bachelor’s degree from a recognized university, and relevant work experience, and may be required to submit letters of recommendation, a statement of purpose, and transcripts.
Yes, you will need a reliable internet connection, a computer or laptop, and may need to install specific software for virtual classes. Check the technical requirements of the chosen institution.
Online classes are usually delivered through video lectures, discussion forums, and assignments. Assessments may include exams, projects, and participation in online discussions.
Graduates can pursue various roles such as Marketing Manager, Brand Manager, Digital Marketing Strategist, Sales Manager, or Market Research Analyst in both private and public sectors.
Some institutions offer scholarships or financial aid. It’s advisable to check with the specific institution or explore external scholarship opportunities.
Many online MBA programs incorporate virtual networking events, discussion forums, and collaborative projects, providing opportunities to connect with professors and fellow students.
Yes, many online MBA programs accept international students. However, it’s essential to check the specific admission requirements and whether the program is internationally recognized.
Some programs may have optional or mandatory on-campus components, such as orientations, workshops, or networking events. Check with the program administrators for details.