The Jagannath University (SDLJU), Jaipur, was established in 2008. The University Grants Commission (UGC) has accredited the university. The University’s academic programmes are accredited by four reputable accrediting organizations: the All India Council for Technical Education (AICTE), the National Assessment and Accreditation Council (NAAC), the Distance Education Bureau (DEB), and the Association of Indian Universities (AIU). Jagannath University is widely regarded as offering the best distant learning education in India. With the use of online education, the university hopes to overcome the social and geographical barriers to higher education. The university’s distance MBA programme offers specialization in 13 courses. Students can pursue rewarding careers with a variety of future opportunities through specialization programmes. This blog will focus Jagannath University distance MBA in Marketing Management.
Marketing is one of the world’s most dynamic and fast-paced sectors, always growing and adapting to changing consumer requirements and tastes. With the rise of digital marketing and e-commerce, it has become even more critical for firms to have a good marketing strategy in order to compete in today’s market. Jagannath University offers a Distance MBA in Marketing Management programme to prepare students for the industry’s problems.
The programme is intended to give students a thorough understanding of marketing principles, theories, and practices. Students will learn the skills and information needed to succeed in a variety of marketing-related positions through a combination of theoretical study and practical applications. The programme is particularly flexible in that students can complete their studies at their own speed, making it suitable for working people wishing to better their careers.
The emphasis on actual implementations of marketing concepts is one of the program’s primary features. Students will be able to work on projects and case studies that will allow them to apply their skills to real-world marketing problems. This hands-on experience will help students improve their problem-solving and critical thinking skills, preparing them for the industry’s challenges.
Eligibility –
Candidate must have completed 10+2 or equivalent degree from any recognized institution with 50% marks in aggregate for general and 45% for SC, ST and OBC along with adequate expertise in English.
Curriculum –
First Year:
- Management Theory and Practice
- Organizational Behavior and Management Process
- Managerial Economics
- Accounting for Managers
- Financial Management
- Marketing Management
- Human Resource Management
- Operations Management
Second Year:
- Advertising and Sales Promotion Management
- Consumer Behavior and Market Research
- International Marketing
- Product and Brand Management
- Retail Management
- Service Marketing
- E-Marketing
- Project Report
In addition to the core and elective courses listed above, students must complete a project or internship in their selected area of specialization. A comprehensive exam is also given at the end of each semester to assess students’ knowledge and understanding of the course material.
Career Scope –
A Jagannath University Distance MBA in Marketing Management can lead to a variety of job prospects in marketing and sales. Following completion of this programme, graduates can pursue the following popular job roles:
- Marketing Manager
- Sales Manager
- Advertising Manager
- Brand Manager
- Market Research Analyst
- Product Manager
- Digital Marketing Manager
- Public Relations Manager
- Media Planner
- E-commerce Manager
These positions are accessible in a wide range of organizations, such as multinational enterprises, advertising agency, marketing research firms, and consulting firms. This program’s skills and knowledge might also be useful for students interested in entrepreneurship and beginning their own marketing-related company endeavours.
Overall, a Distance MBA in Marketing Management from Jagannath University can prepare students to seek a successful career in the dynamic and fascinating sector of marketing.