A Certificate in Business Analytics and Intelligence is a program designed to provide students with the skills and knowledge necessary to analyze and interpret complex data in order to make informed business decisions. The program typically covers a wide range of topics related to data analysis, such as statistics, data visualization, predictive modeling, and database management.
Business analytics and intelligence professionals are in high demand, as businesses of all sizes require skilled analysts to help them make sense of the massive amounts of data they collect. This certificate program can prepare students for roles such as data analyst, business intelligence analyst, or data scientist. In the present day, Herbert Simon’s theory of bounded rationality is more relevant than ever given the increasing complexity of business problems; the limited ability of the human mind to analyze alternative solutions; and the limited time available for decision making. In many organizations, the introduction of enterprise resource planning (ERP) systems ensured data availability, but traditional ERP systems lacked data analysis capabilities that would support management in making decisions.
The course consists of fourteen course modules, two MOOC modules and a project. The modules and their contents are discussed in the following paragraphs. Case-based teaching will be used for all the modules using case studies from IIMB, Harvard Business School (HBS), Darden, Ivey, and Kellogg. Significant proportions of the cases used in the course are published by IIMB faculty at the Harvard Business Publishing
The course will benefit Executives, Project Leaders and Senior Managers working in various sectors. The course is designed for professionals who would like to improve ROI for their companies’ using analytics.
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