The IGNOU Distance MBA in International Marketing Management is a two-year management program that provides a thorough knowledge of international trade and marketing. This course is open for students who have completed their bachelor degree in any stream from a recognized university. You can clearly understand the import-export sector by distance MBA in international marketing. In this program , you can learn advanced marketing theories and techniques using examples from various international industries. It teaches how marketing logistics and other related factors interact with each other as they exist in a global contemporary environment.
SEMESTER I
Principles of Economics & Markets
Managerial Effectiveness & Ethics
Accounting & Finance
Organizational Behavior & Human Resources Management
Quantitative Techniques & Analytics
SEMESTER II
Entrepreneurship
Marketing Management & Research
Marketing & Digital Strategy (CIM)
Innovation in Marketing (CIM)
Digital Optimization (CIM)
SEMESTER III
Business Environment & Strategy
Operations Management
Digital Customer Experience (CIM)
Resource Management (CIM)
Managing Brands (CIM)
Open Elective – Strategic Business Leadership
SEMESTER IV
Analytics for Finance
Financial Markets
Global Marketing Decisions (CIM)
Corporate Digital Communications (CIM)
Creating Entrepreneurial Change (CIM)
Master Thesis / Project
Bachelor’s Degree of Minimum 3 years duration with at least 50% marks (45% in case of candidates belonging to reserved category).
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