Business analytics has emerged as a highly sought-after career owing to the proliferation of big data, the development of powerful analytical tools, and the demand for individuals who can help businesses make sense of these resources to develop actionable insights. The scope of business analytics in management studies has also expanded from being a standalone subject to a multi-disciplinary domain that involves multi-faceted paradigms, including quantitative, qualitative and decision-making sciences. Owing to the versatility of Business Analytics as the fusion of data analytics, advanced mathematics and information management skills, Uttaranchal University is offering MBA-Business Analytics programme. In this programme, students will get to learn about technology-based analytics and data, and how to use this data to improve business.
Semester 1
Management Principles & Organizational Behavior
Business Statistics & Analytics
Financial and Management Accounting
Managerial Economics
Legal Aspects of Business
Business Environment
Business & Professional Communication I
Semester 2
Financial Management
Marketing Management
Human Resource Management
Operations & Supply chain Management
Business Analytics
Entrepreneurship Development
Business & Professional Communication II
Semester 3
Strategic Management
Elective – 1
Elective – II
Elective – III
Elective – IV –
Elective – 1 –
Universal Human Values
Summer Internship Report & Presentation
Introduction to Business Analytics
Business Forecasting
Marketing Analytics
Business Intelligence
Data Analytics in Finance
Data mining for Business Decisions
Semester 4
Strategic Project Management
Elective – 1
Elective || –
Elective – III
Elective – IV
Elective – I
Digital Governance
Dissertation & Viva-Voce
Big Data, Text Analytics and Web Analytics
Advanced Research Methods and Predictive Analysis
Social & Web Analytics
Data Mining Techniques – Predictive Modeling and Pattern Discovery-Using R
System Analysis Design
Candidate should possess graduation degree.
Minimum marks 50% for general category and 45% for SC/ST category with valid MAT/ CAT /CMAT / XAT/ UU Entrance Test Score/Percentile