The Master of Business Administration (MBA) program with a specialization in Marketing at RV Institute of Management offers a comprehensive and dynamic education in the field of marketing. The program is designed to equip students with the essential skills and knowledge needed to excel in various marketing roles in today’s competitive business landscape. Through a blend of rigorous coursework, practical projects, and industry interactions, students gain insights into market trends, consumer behavior, branding strategies, and digital marketing techniques.
The curriculum emphasizes a combination of core business subjects and specialized marketing courses, fostering a holistic understanding of business operations alongside targeted marketing expertise. Students are exposed to case studies, simulations, and real-world projects that challenge them to apply theoretical concepts to practical scenarios. Faculty members, who are experienced professionals in the marketing field, provide valuable insights and mentorship to help students develop critical thinking, analytical, and communication skills.
The RV Institute of Management also fosters industry connections through guest lectures, workshops, and internships, enabling students to learn from and network with marketing professionals. This exposure enhances their understanding of industry best practices and provides opportunities for hands-on learning. Furthermore, the institute’s emphasis on experiential learning helps students develop problem-solving abilities and adaptability, preparing them to tackle the ever-evolving challenges of the marketing domain.
Semester I
Business Communication
Application of Statistics in Business
Macro Economics
Principles of Management and Organisational Behaviour
Financial Accounting
Marketing Management
Business, Government and Society
Business Research Methods
IT Skills
Soft skills
Leadership and Team Management
Foreign Language
Health & Wellness
Semester II
Micro Economics
Application of Operations Research in Business
Foundation of Business Analytics – Conceptual Framework
Human Capital Management
Financial Management
Entrepreneurship and Start Up Management
New Age Marketing
Employability Skills
Advanced IT Skills
Business Immersion I
Open Elective I [MOOC] 6-12 weeks
Performing Arts, Photography & Movie making
Semester III
Operations and Supply Chain Management
Strategic Management
Domain Specific Skills- II
Social Immersion [Rural/Urban/NGO / Government] Two Weeks after II Semester
or
International Immersion [Two Weeks after II Semester]
Design Thinking and Creativity for Business
Open Elective II [MOOC] 6-12 weeks
Specialisation subjects (4 Major & 2 Minor)
Marketing
Digital Marketing
Sales and Distribution Management
Integrated Marketing Communication
Neuromarketing and Consumer Behaviour
Product and Brand Management
Customer Experience Management
Semester IV
International Business
Ancient Indian Wisdom and Human Values
Business Ethics, Social Responsibility and Corporate Governance
Research Immersion
Business Immersion II
Specialisation subjects (2 Major & 2 Minor)
Marketing
Service and Retail Marketing
Business and Social Marketing
Business Analytics for Marketing
Rural and Green Marketing
Accenture, Amazon, Colgate Palmolive, Ernst & Young, PwC, LSEG
