A focused programme for those hoping to succeed in the fast-paced, cutthroat fields of technology management and software marketing is the Master of Business Administration (MBA) with a Software Marketing concentration. The one- to two-year MBA programme in software marketing often covers a wide range of subjects, such as market analysis, digital marketing tactics, software product management, and technology sales. In addition to working on real-world projects and case studies, students frequently investigate cutting edge concepts like digital transformation and software as a service (SaaS). The program’s objectives are to give graduates the know-how and abilities needed to successfully traverse the quickly changing software market, develop software product marketing plans, and support the expansion of technology-driven companies.
Semester – I
Compulsory Subjects
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts and finance for Managers
Optional Subject (Select any one)
CT 31 Business Environment
CT 40 ERP & MIS
Semester – II
Compulsory Subjects
CT 19 Production and Operations Management
CT 33 Marketing Management
CT 71 Managerial Economics
Optional Subject (Select any one)
CT 10 Strategic Management
CT 20 Quantitative Techniques for Managers
CT 32 Marketing Research
Semester – III
Compulsory Subjects
CT 61 Software Sales and Promotional Management
CT 62 Software Product and Project Managment
CT 63 Software Development Methedology
CT 64 Strategic Issues of Software Marketing
Optional Subjects
CT 65 Trends in Software Industry
CT 66 E-Commerce
Semester – IV
Compulsory Subjects
CT 17 Business Communication
CT 28 Project Management
CT 29 Businesss Laws
Optional Subjects
CT 15 Research Methodology
CT 38 Corporate Governance and Business Ethics
CT 50 Project Work
