The Jagannath University (SDLJU), Jaipur, was established in 2008. The University Grants Commission (UGC) has accredited the university. The University’s academic programmes are accredited by four reputable accrediting organizations: the All India Council for Technical Education (AICTE), the National Assessment and Accreditation Council (NAAC), the Distance Education Bureau (DEB), and the Association of Indian Universities (AIU). Jagannath University is widely regarded as offering the best distant learning education in India. With the use of online education, the university hopes to overcome the social and geographical barriers to higher education. The university’s distance MBA programme offers specialization in 13 courses. Students can pursue rewarding careers with a variety of future opportunities through specialization programmes. This blog will help to know details about Jagannath University distance MBA in Digital Marketing.
Jagannath University is a well-known university in Rajasthan, India, that offers a Distance MBA in Digital Marketing programme for those interested in gaining experience in the field of digital marketing. The programme gives students a thorough understanding of the fundamental principles of digital marketing and how they can be used in modern business circumstances.
The Jagannath University Distance MBA in Digital Marketing programme is designed to provide students with the information and abilities needed to excel in the fast developing world of digital marketing. The programme is given via an online lecture format, coursework, case studies, and interactive sessions.
In addition, the programme emphasizes the actual implementation of digital marketing ideas and gives students opportunity to engage on real-world projects that help them develop their abilities and obtain practical experience. The programme also includes a complete capstone project in which students apply their newly acquired knowledge and skills to address real-world business problems.
Eligibility –
Candidate must have completed 10+2 or equivalent degree from any recognized institution with 50% marks in aggregate for general and 45% for SC, ST and OBC along with adequate expertise in English.
Curriculum –
Semester 1:
- Principles of Marketing
- Digital Marketing Fundamentals
- Consumer Behavior in the Digital Age
- Web Analytics and Reporting
- Social Media Marketing
- Online Reputation Management
Semester 2:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing and Automation
- Mobile Marketing
- Affiliate Marketing
- E-commerce Marketing
Semester 3:
- Content Marketing
- Video Marketing
- Digital Marketing Strategy and Planning
- Marketing Analytics and Metrics
- Digital Marketing Campaign Management
- Digital Branding and Identity Management
Semester 4:
- Digital Marketing Trends and Innovations
- Entrepreneurship and Digital Marketing
- International Digital Marketing
- Legal and Ethical Issues in Digital Marketing
- Project Work
In addition to the core and elective courses listed above, students must complete a project or internship in their selected area of specialization. A comprehensive exam is also given at the end of each semester to assess students’ knowledge and understanding of the course material.
Career Scope –
In today’s business scene, there is a significant demand for digital marketing specialists, and studying a Jagannath University Distance MBA in Digital Marketing can give students with the knowledge and abilities needed to excel in this industry.
Some of the job roles that graduates of the program can pursue include:
- Digital marketing manager
- Social media marketing manager
- SEO specialist
- SEM specialist
- Content marketing manager
- E-commerce manager
- Brand manager
- Market research analyst
- Digital strategist
The breadth of digital marketing is continually expanding, and it is quickly becoming a vital component of every firm. The rise of the internet, social media, and e-commerce is likely to enhance the demand for digital marketing specialists in the future. A Jagannath University Distance MBA in Digital Marketing can assist students with developing the skills and knowledge required to excel in this dynamic and fascinating sector.