M.B.A. Advertising Management & Public Relations, also known as Master of Business Administration in Advertising Management & Public Relations, is a postgraduate study in Public Relations. In this case, two disciplines are integrated into one MBA degree and studied from a marketing standpoint. The areas covered in the M.B.A. (Advertising Management & Public Relations) are Public Relations (PR) in action, media relations, Public Relations in central and local government, ethics and codes of professional conduct, crisis management, and sponsorships, and the areas covered in Advertising Management are advertising planning and budgeting, media research, consumer research, sales promotion, advertising effectiveness, advertising and society, international, multinational, and multinational analogue advertising. This blog will focus on MBA in Advertising and Public Relations colleges.
MBA in Public Relations curriculum focuses on communication tactics, consumer trust, brand management, and business consequences. Some of the important topics taught in the course are finance, accounting, international markets, and domestic commerce. Students gain hands-on experience writing public relations messaging for enterprises, corporations, and non-profit groups. During this course, students gain abilities such as communication, negotiation, leadership, and dispute resolution. These abilities benefit them in both their professional and personal lives.
Eligibility for MBA in Advertising and Public Relations colleges –
Students must meet the following prerequisites in order to excel in this field:
Candidates must have a three or four-year degree in any discipline, including arts, commerce, or science.
To be admitted to their dream college, individuals must excel in the following entrance exams: CAT, XAT, GRE, GMAT, and so on.
MBA Personal Interview Group Discussion/Extempore
Career Scope –
MBA in Advertising & Public Relations Job Opportunities Main Sectors
- Consultancies in Branding and Marketing
- Houses of Industry
- Companies with a Global Reach
- Institutions of Higher Learning in the Tourist Industry
Work Descriptions
- Business Development Manager
- Publicity Manager
- Senior and Junior Consultant
- Systems Manager
- Account Manager
- Executive Public Relations Officer
- Corporate Manager
M.B.A. in Advertising Management and Public Relations Advantages –
Students with an MBA in Advertising Management have the option of continuing their education with other degrees.
They can even start their own coaching centers and educate.
The Master’s Degree programme teaches students about judgement and decision-making processes such as weighing the relative costs and advantages of several activities to determine the best one.
Candidates can also seek help from non-governmental organizations (NGOs) concerned with their well-being.
MBA in Advertising and Public Relations colleges –
College –
IIM Bangalore
MBA admission to IIM Bangalore is presently open. The IIM Bangalore WAT PI round is now underway, with the final merit list due in April 2023. Admissions to IIM Bangalore’s PGPEM programme for 2023 are now available. The deadline for withdrawing an accepted offer is March 23, 2023. IIM Bangalore Placements 2023 are now closed for the 2023-24 cohort of the one-year Executive Post Graduate Course in Management (EPGP). Almost 90% of the batch was placed within three days of the placement week in November 2022, with the remainder put in a rolling recruitment process that completed on January 20, 2023.
Fees – 1,250,000
College –
PIMR, Indore
The Prestige Institute of Management and Research (PIMR) in Indore is one of Madhya Pradesh’s finest management institutes. PIMR’s programmes are delivered across three campuses: UG, PG, and the Department of Law. The college is well-known for its MBA programme (both full-time and part-time), which has placements ranging from 3 to 4 LPA, with the majority of students hired in the BFSI and FMCG industries. Aside from that, the college provides BBA, B.Com, BAJMC Electronic Media, LLB (Hons), LLM, and other programmes. All courses are either merit-based or entrance-based.
Fees – 1,59,000
College –
Amity University, Gwalior
Amity University is a private institution that was founded in 2010 in Gwalior, Madhya Pradesh. The All India Council of Technical Education (AICTE) and the University Grants Commission of India have both accredited the institute (UGC). The Bar Council of India (BCI) and the Council of Architecture have also approved Amity University. The Institute provides a variety of undergraduate, integrated, postgraduate, M.Phil., and Ph.D. programmes. Admission to the majority of courses will be based on University Entrance Examinations, although for a few of them, scores from External Entrance Exams will be considered.
Fees – 3,24,000
College –
NIMS University, Jaipur
According to ASSOCHAM India, NIMS University Jaipur is one of the “Best Private Universities of the Year 2018.” The same body also named it the “Best Private University for Talent Development.” In 2017, AICTE named NIMS Jaipur the “Best Private University in India.” It is one of India’s largest private universities, offering courses in all eight major streams. The overall number of courses offered exceeds 100, and the number of students enrolled to date exceeds 12000.
Fees – 80,000
College –
IIPS, Indore
International Institute of Professional Studies, founded in 1992, is a premier business school in central India. It is approved by the All India Council for Technical Education (AICTE).
The college provides technical education in the fields of commerce, management, and computer science at the undergraduate, postgraduate, and doctoral levels. Engineering, computer science, and management integration programmes are also available at the Institute.
Fees – 68,600
College –
VGBS, Pune
The Vishwakarma Global Business School is located in Pune, Maharashtra, India. VGBS is a private institution that was founded in 1992. AICTE has accredited the college. Vishwakarma Global Business School provides 11 programmes over 1 streams notably Management. Prominent degrees offered at Vishwakarma Global Business School include PGDM. Vishwakarma Global Management School is a leader in research and innovation, in addition to having a strong teaching pedagogy. Vishwakarma Global Business School places an emphasis on activities other than academics, as seen by its facilities, extracurricular activities, and national and international connections. Vishwakarma Global Management School offers a wide range of placement opportunities, including corporate, public sector, and entrepreneurship.
Fees – 1,75,600
College –
AIITM, Chennai
Tamilnadu is home to the All India Institute of Technology and Management. The educational institution was founded in 2008. It is authorised by AICTE (All India Council for Technical Education). Engineering, Management, and Computing are just a few of the courses available at All India Institute of Technology and Management. The college has a well-developed infrastructure and facilities such as a computer lab, an auditorium, sports facilities, and so on. The faculty of the college are well-trained and experienced.
Fees – 60,000
College –
Gondwana University, Gadchiroli
Gondwana University admits students to UG, PG, and PhD programmes. The courses are divided into departments such as History, Commerce, English, Applied Science, Chemistry, Mathematics, and many more.
Since its inception in 2011, the institution has accomplished significant academic accomplishments and has been accredited by NAAC. Every member of the teaching faculty is an expert in their subject. The majority of the faculty members have completed advanced degrees such as PhDs and M.Phils in their respective fields. The faculty pool is really helpful and provides assistance and support to students as needed.
Fees – 30,300
Finally, this MBA program provides students with a deep understanding of both public relations and advertising, and how to create and implement effective PR and advertising strategies on local and global scales. The intensive course is approached from a marketing perspective, offering students a holistic and comprehensive understanding of the full spectrum of PR and advertising.
