MBA Advertising Management is a two-year postgraduate degree that focuses on the numerous areas of the advertising industry and how to use efficient advertising tactics in the market. It provides information on the theoretical concepts of advertising. This blog will focus on MBA in Advertising subjects.
The two-year MBA in Advertising Management programme contains not just theoretical advertising principles, but also a six-month practical training component in which students work on a live project. Training is required for all students because a percentage of the final outcome is based on the candidate’s performance throughout the training session. It should be mentioned that candidates for this programme must have excellent communication and presentation abilities.
MBA in Advertising Management is a degree that trains students to comprehend the advertising industry and how to utilize market tactics to improve the organization or industry. Candidates who have finished their bachelor’s degree in a relevant field are eligible for the programme. The demand for advertising managers has increased as the market has become more competitive. Every organization hires people to improve their advertising management skills. Aside from that, there are other industries that rely solely on advertising and are continuously looking for new marketing methods to keep them ahead of the competition. Applicants who are creative and skilled at generating commercials are encouraged to apply for this programme.
Graduates in this discipline can find work in a variety of industries, including magazines, television, newspapers, and internet. They have a variety of options available to them, including working with Amazon, Goldman Sachs, Deloitte, Facebook, and other advertising agencies such as Hindustan Thomson Associates (HTA), Mudra Communications, and others.
Eligibility –
Applicants for the MBA in advertising management must have a BBA or any comparable bachelor degree with a minimum percentage of 45%. He or she must have passed the 12th grade with a minimum of 45-50%. Candidates from any background may apply for this master’s degree programme, but they must have obtained the minimum percentage required by the college. The % requirements for admission to the MBA in advertising management programme will differ amongst universities. If an applicant fails to meet the eligibility standards, he or she would be denied admission to any MBA advertising management college in India.
Subjects –
First semester
- Study Subjects
- Personality Development and Business Communication
- Computer Programs
- Management Concepts and Practices
- Advertising Management Principles
- Marketing Fundamentals
- Business Statistics and Quantitative Methods
Second semester
- Consumer Attitudes
- Writing in the Arts
- Advertising Agency Management
- Marketing and Advertising Analysis
- Media Strategy
- Mass Communication Principles
Third semester
- Technology for Commercial Design and Printing
- Accounting for Finance and Costs
- Human Resource Administration
- Organizational Culture
- Audio/Video and Film Production Technologies
- Marketing Strategy and Brand Management
Fourth semester
- Study Subjects
- Campaign Strategy
- Customer service and account management
- Animation on a Computer
- Graphics on a computer
- Corporate Public Relations
- Internet Marketing and Creative Writing
Career Scope –
The demand for marketing managers has increased in tandem with the rise in corporate rivalry. Every firm requires managers who can develop effective advertising tactics and assist the company rank higher than its competitors. Applicants for this position must have strong presentation skills, as well as creative, Photoshop, and editing abilities. All candidates should be aware that in order to be considered for this post, they must possess some additional abilities.
MBA graduates earn an average annual income of Rs. 3-5 lakh. Nonetheless, the remuneration is determined by the candidate’s performance. If he or she has a strong academic record as well as good interpersonal and communication abilities, his or her monthly income can reach Rs 1,000,000. It all depends on the candidate’s performance.
Pay is also determined by the number of years of experience a candidate have. The greater the number of years of experience, the higher the wage. However, some organizations favour freshers because they believe they may be easily moulded to meet the needs of the company.
The following are some of the regions where candidates may apply for a job.
- Marketing & Branding
- Works of Public Utility
- Colleges and Universities
- Houses of Industry
- Multinational Corporations
- Consultancies in the Tourist Industry
- Personal Concerns
The retail industry in India is expanding at an exponential rate, with e-commerce serving as a significant driving force. This has not only increased the earnings of the logistics and delivery industry, but it has also resulted in an increase in the ad-budgets of such businesses. Because advertising is the major source of information for customers about a company’s products and services, corporations are quite picky when it comes to hiring people for the advertising department.
